Join Ian Lurie for an in-depth discussion in this video Picking phrases and concepts to highlight, part of Video SEO Basics.
Say you know your topic and you're ready to create some videos.…But you still need to know what specific key phrases you should use in the video…title, in the description, and in other text elements of the video.…There's an important distinction between a topic and a key phrase.…A topic is your subject. For example, how do I climb hills faster?…A key phrase is a specific phrase that you think folks will use to find videos on…this topic. For example, cycling climbing techniques.…
The topic is very very general. The key phrase requires a bit of a look…inside your audience's heads. Because you need to anticipate exactly how…they're going to search for the answer to their question.…To understand that you need to understand the words they commonly use, it's tricky,…but there's some great keyword tools out there that can help.…You can use the keyword data that various video hosting services offer.…YouTube has a tool and I'll give you the URL for that in a moment, where you can go…in and just type in the phrase and get specific data on that phrase.…
- What is video SEO?
- Debunking video-ranking myths
- Picking a video hosting service
- Researching topics and keywords
- Choosing the right title and descriptions
- Facilitating viewer comments and ratings
- Using social media to announce videos
- Creating an optimized playlist and channel
- Analyzing your success