Join Ian Lurie for an in-depth discussion in this video Learning more about video views, part of SEO: Videos (2013).
Video views are an important ranking factor and while you can't directly impact viewership, there are things you can do if you understand how online viewership impacts the rankings. First, a video with a high number of views tends to rank higher for relevant terms. Video views. The number of times people actually play the video. Indicate overall interest on the part of the audience. Look at the top ranking video's here for how to change a bicycle tire. The number one ranking has over 220,00 views.
I't really popular. The next video has over 100,000 views. But then you see this number three video. And it only has 7,280 views. And the video's a year old. It's not that brand new. The one below it has 277,000 views. Why is that video number three? It's all about velocity of views. The rate at which a video aquires new views is a second critical factor in the rankings. It's another way that views impact the rankings.
Look at the acceleration on views for the third video in the last few months. You see how it's getting faster and faster? That's why a video with only 7,280 views can outrank a video with 277,000 views. Because velocity is so much higher. Think about this from the perceptive of a search engine. If you rank videos purely based on the quantity of views, then one video might get to number one and stay there forever. Because it just keeps acquiring new views as the top ranking content.
That's fine but what if a new, better video comes on the scene. That new video will never catch up, even if it's superior because the other video will just stay at number one. By counting velocity as well as raw quantity, search engines can get an idea of fresh, trending content that the audience finds really useful. Here's what you don't want to do, purchase views. After seeing the importance of views, it may be tempting to try to pay people or give them some kind of incentive to watch your video. A lot of companies, and a lot of industries have attempted to fake their way to a top rank by paying people to watch their video.
The theory is that if you get lots of people to watch your video in a short time, you'll vault to number one. That top ranking could cost you as little as a few hundred dollars spent acquiring fake views. You do not want to do it. Here's why. First, if you purchase a bunch of views, you're going to get sudden growth and then a decline in velocity. That's going to hurt your rankings. Second, you're going to have to keep purchasing those views. Unless you have worked a true miracle, you have a fantastic piece of content and that initial investment gets you momentum that never goes away.
You'll have to continue purchasing them. It's a very poor business model, and most important, if you're caught you're going to get penalied and or banned. There's been a few industries in the last couple of years that have been caught and it makes for very, very bad PR. So, you want to avoid this. It's easier in the long run to move up naturally. The bottom line is that views come from the nature of your content. But you can help a little. For one thing, you can just ask people to share the video. You can keep your video under two to three minutes.
If that's too short for your content, just break it up into smaller videos. And spread the word. If your company has a blog, embed the video there. If you have a Facebook page, put it there. If you have an email list of people who have said they want to receive useful information from you, send them the link to the video. Don't spam people, but do spread the word. Now, you understand in more depth why views matter. Assess how your promote your video content. Develop a checklist for every video you post that includes asking folks to share.
Keeping your video under two to three minutes and distributing the video through other channels you have.
- What is video SEO?
- Debunking video-ranking myths
- Picking a video hosting service
- Researching topics and keywords
- Choosing the right title and descriptions
- Facilitating viewer comments and ratings
- Using social media to announce videos
- Creating an optimized playlist and channel
- Analyzing your success