Join Ian Lurie for an in-depth discussion in this video Embedding video, part of SEO: Videos (2013).
This course isn't about traditional SEO, but there's still some important rules to…follow when you embed videos on your site. And I'm going to go over them here.…Any video hosting service provides an embed code like this.…You can use this to place the video on your site by cutting and pasting it into…the code of your page. But when you do that, you need to consider…your goals and keep some best practices in mind.…When I say consider your goals what I mean is think about what you want from having…the video on your site. Do you want more people coming to your…site or do you just want more viewers for the video?…That will make more sense in a moment. The first rule is include only one video…per page. Don't have a long list of videos on a…single page unless they're all very closely related, like they're part of one…training course... Because it'll be very hard to indicate to…search engines what that page is about. Make sure you include a transcript of the…video on that page or at least a very complete description.…
- What is video SEO?
- Debunking video-ranking myths
- Picking a video hosting service
- Researching topics and keywords
- Choosing the right title and descriptions
- Facilitating viewer comments and ratings
- Using social media to announce videos
- Creating an optimized playlist and channel
- Analyzing your success