Join Ian Lurie for an in-depth discussion in this video Developing transcriptions and captions, part of SEO: Videos (2013).
I know we talk a lot about video, but search engines still at their heart use text.…Plain old text on a page as their primary ranking signal, so video represents some…special challenges to search engines. They have to find ways to attach relevance…and significance to different videos. And they do that using a lot of the…signals I already talked about. Things like velocity of comments, velocity…of views, keywords in the title tag. But you can help them and rank much higher…if you can supplement your video content with text and transcripts, captions and…annotations offer you that ability. So I'll start by talking about transcripts.…
A transcript is a word for word copy of what's said in the video.…You can upload a transcript directly to YouTube and you can put it directly on the…page on your site where you embed your video.…Either way it's giving the search engines an accurate copy of the video.…The example you see here is from a website called maz.com.…They post a full transcript of their videos right on the same page as the video.…
- What is video SEO?
- Debunking video-ranking myths
- Picking a video hosting service
- Researching topics and keywords
- Choosing the right title and descriptions
- Facilitating viewer comments and ratings
- Using social media to announce videos
- Creating an optimized playlist and channel
- Analyzing your success