Join Ian Lurie for an in-depth discussion in this video Creating an optimized playlist, part of SEO: Videos (2013).
Every third party video hosting site has some form of playlists.…Playlists are easy to create, and there's pretty strong evidence that playlist…inclusion has a direct effect on video SEO.…Playlists are collections of videos grouped by subject, some attribute, or…just about anything else that the viewer uses to organize the videos that they want…to watch. You can create playlists of your own…videos, and use that playlist to give your videos a ranking boost.…That boost can happen because YouTube and Google aggregate their views when they're…doing their rankings. So, if you have a playlist with lots of…videos that have historically done well, and you add a new video, it may get a nice boost.…
Playlists provide a powerful call to action for viewers.…If they watch one video in the list, they may watch the rest, and you can embed…entire playlists on other websites. In addition, playlists get their own title…and description, allowing you to optimize for broader topics than you may want to…optimize for within each video. It's also possible that YouTube may look…
- What is video SEO?
- Debunking video-ranking myths
- Picking a video hosting service
- Researching topics and keywords
- Choosing the right title and descriptions
- Facilitating viewer comments and ratings
- Using social media to announce videos
- Creating an optimized playlist and channel
- Analyzing your success