Join Ian Lurie for an in-depth discussion in this video Choosing the right titles and descriptions, part of SEO: Videos (2013).
A video title is the name you give your video when you upload it to YouTube or…(UNKNOWN) or whatever site you're using. If you want your video to rank for a…specific search phrase, you need to include that phrase in your title.…The title appears at the top of most hosting service pages in channels and…playlists and in any news feeds. It also shows up as the title of any…search result, as you can see here. A great title is going to have your key…phrase in it but it's also going to entice folks to click through and play the video.…
Remember video plays are a major ranking factor.…So you want the clicks, it's not just about the getting your key phrase into the…title of the video. You can enter the title when you first…upload your video. But you can also go back and edit it later on.…Which means you can test, and find the right balance between key phrase relevance…and enticement. Think of the video title as the product name.…It's what first sells the video, by making it clear what I'm going to see.…These are the rules I try to follow when writing a video title.…
- What is video SEO?
- Debunking video-ranking myths
- Picking a video hosting service
- Researching topics and keywords
- Choosing the right title and descriptions
- Facilitating viewer comments and ratings
- Using social media to announce videos
- Creating an optimized playlist and channel
- Analyzing your success