Choose the right titles and descriptions Video SEO Basics


show more Choosing the right titles and descriptions provides you with in-depth training on Video. Taught by Ian Lurie as part of the Video SEO Basics show less
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Choosing the right titles and descriptions

A video title is the name you give your video when you upload it to YouTube or (UNKNOWN) or whatever site you're using. If you want your video to rank for a specific search phrase, you need to include that phrase in your title. The title appears at the top of most hosting service pages in channels and playlists and in any news feeds. It also shows up as the title of any search result, as you can see here. A great title is going to have your key phrase in it but it's also going to entice folks to click through and play the video.

Remember video plays are a major ranking factor. So you want the clicks, it's not just about the getting your key phrase into the title of the video. You can enter the title when you first upload your video. But you can also go back and edit it later on. Which means you can test, and find the right balance between key phrase relevance and enticement. Think of the video title as the product name. It's what first sells the video, by making it clear what I'...

Choosing the right titles and descriptions
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Choosing the right titles and descriptions provides you with in-depth training on Video. Taught by Ian Lurie as part of the Video SEO Basics

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Video Web Marketing
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