Join Ian Lurie for an in-depth discussion in this video Choosing full versus partial views, part of SEO: Videos.
How you choose to deliver you video, and the length of that video have implications…for video SEO. Many hosting sites, Vimeo and VZaar for…example, have the option of showing the first few minutes of video and then asking…viewers to sign up or pay to see the rest. That's called a partial view.…You can see an example of that here at the top.…That's fine for marketing in general, but for successful video SEO, you want to show…the full video. Having a partial-view video doesn't…directly impact rankings as far as we know.…Instead, it impacts lots of other ranking factors.…
For example, a partial video is not going to generate as many links or shares.…Customers are less likely to share a video with friends, or link to it from their…various blogs and profiles if they know, they're sending everyone to a partial video.…It's frustrating for everyone. It's also not going to generate as many…thumbs up, again, folks get frustrated when they can't watch the whole video.…You can't do a complete transcript. A truncated video usually means a…
- What is video SEO?
- Debunking video-ranking myths
- Picking a video hosting service
- Researching topics and keywords
- Choosing the right title and descriptions
- Facilitating viewer comments and ratings
- Using social media to announce videos
- Creating an optimized playlist and channel
- Analyzing your success