First impressions on social media are critical. Get tips to make your LinkedIn profile and company profile stand out.
- [Instructor] How important is a first impression? How long does it take to make a first impression? And where do people go these days to get that first impression of someone else? The answers are quite simple. First impressions are extremely important. They only take a few seconds. And people look you up on the internet. When it comes to job seekers, they operate the same way. Before applying for a job, job seekers look you up. They gather that first impression of you and your company. So, what are they finding, and where they finding you? Since these job seekers will check out your organization, one of the popular places, next to your company website, is a company page on LinkedIn.
It is clear that you need to have a LinkedIn company profile that stands out as well, not just a personal profile. I'm aware that you might not be the admin for your LinkedIn company profile, but I still want to share at least the basics with you. Please share them with the right people internally, because without a good profile it becomes much harder for you to be successful. For your company page, it all starts with adding the right logo and an appealing background picture, or cover image, as LinkedIn calls it.
Then continue with information about us and company details. Next, make sure you customize the live pages. Here you can customize not just by language, but also by target audience. That means developers get to see a different version of this page than marketers and salespeople. Clearly speak the language of your target audience. Finally, make sure you keep your job openings up to date. I come across too many companies that aren't, and that is such a waste of prime LinkedIn real estate.
If you fill the job opening, replace it with another one. Simple. Long story short, your organization needs to look good on LinkedIn, or you get a serious decline in the number of applicants. Remember, they do their homework too. I have provided a company profile checklist to help you make it past that first impression.
LinkedIn Learning (Lynda.com) is a PMI Registered Education Provider. This course qualifies for professional development units (PDUs). To view the activity and PDU details for this course, click here.
The PMI Registered Education Provider logo is a registered mark of the Project Management Institute, Inc.
- Why you should recruit on social media
- Creating company profiles that attract top talent
- Leveraging special features and ads on LinkedIn, Twitter, and Facebook
- Searching for candidates
- Setting up a daily routine for social recruiting
- Automating your recruiting efforts