Join Drew Boyd for an in-depth discussion in this video On working with innovation consultants, part of Business Innovation.
During my time at Johnson and Johnson,…I worked with a lot of innovation and design consultants.…And we experimented with a lot of different methods…and quite honestly, we found that there is a lot…of differences in the different types…of consultants and their approaches.…And I've learned to categorize them into four buckets.…If you take all the innovation consultants out there…you can put them in one of these categories.…
The first one I call them the sort…of the invention consultants.…These are consultants who help you generate ideas.…They either have a method that they help you use.…They let you sort of DIY, you do it yourself.…But they're also very good invention consultants…that can generate the idea for you.…Hey, you pay them money and they come up with…the idea and give you the ideas.…
Those people are very valuable right.…You got to generate an idea.…You have to have an invention.…That's consulting group number one.…But then there are consultants out there I call…that are basically design consultancies.…
In the bonus chapter, Drew shares insights from his own career and answers tough questions on resistance to innovation, innovation and leadership, and the difference between generating vs. executing innovative ideas.
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- What is innovation?
- Understanding the myths about creativity and barriers to innovation
- Understanding the characteristics of innovative products and services
- Using the five techniques of Systematic Inventive Thinking
- Creating new services and processes at work
- Running innovation workshops
- Involving customers in innovation
- Mastering innovative thinking<br><br>
- The PMI Registered Education Provider logo is a registered mark of the Project Management Institute, Inc.
Skill Level Appropriate for all
1. Understanding How Innovation Occurs
The closed-world principle4m 16s
2. Using the Subtraction Technique
3. Using the Division Technique
4. Using the Multiplication Technique
5. Using the Task-Unification Technique
6. Using the Attribute Dependency Technique
7. Innovating at Work
8. Mastering Innovation
Bonus: Interview with Drew Boyd
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