Join Jane Barratt for an in-depth discussion in this video Be where your customers are, part of Advertising Fundamentals.
- In the startup world, an MVP refers to…a Minimum viable product.…It's a great concept that means…what is the most basic functionality…of a product you need out in the world…for you to launch, test, and optimize.…I want to apply this thinking to your advertising.…What's the minimum viable plan that you must do…as any size business to establish a base level of presence…to drive awareness and demand for your business?…Let's assume that you've just started a business.…
You've done your launch event, you've told your friends,…and you've hired a salesperson.…Advertising is a great way to scale your business,…so where do you start?…Consider the bought, earned, owned construct.…Let's apply it to this situation.…Your owned media needs to tell your story…in a clean and memorable way.…And remember, the strategic foundation…of a good message, which is,…What is the single most important thing…you want your customers to know about you?…Make that your tagline, or the headline on your homepage,…or even your hashtag in social media.…
Lynda.com is a PMI Registered Education Provider. This course qualifies for professional development units (PDUs). To view the activity and PDU details for this course, click here.
The PMI Registered Education Provider logo is a registered mark of the Project Management Institute, Inc.
- Defining your audience
- Crafting your message
- Placing your ad
- Establishing a digital, competitive, and editorial presence
- Working with advertising partners
- Working with an ad agency