Persuasive Selling Preview

Persuasive Selling

With Brian Ahearn Liked by 9,423 users
Duration: 59m Skill level: Intermediate Released: 11/23/2016

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Course details

Understanding how people think and behave is key to the art of persuasionโ€”and any successful sale. In this course, Brian Ahearn draws on the work of social psychologists and behavioral economists to provide concrete, actionable items for each stage of the sales process. To begin, learn the eight psychological concepts that you can employ throughout the sales workflow: reciprocity, liking, social proof, authority, consistency, scarcity, compare/contrast, and because. Next, learn how these concepts play a role in the early stages of the sales cycle, as well as how they can help you realize the qualities of your ideal client, deliver presentations, handle objections, negotiate, close, and ask for referrals. Lastly, learn how to grow from each sale and continuously refine your approach.

Skills youโ€™ll gain

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Sample certificate

Certificate of Completion

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Meet the instructor

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Contents

Whatโ€™s included

  • Test your knowledge 10 quizzes
  • Learn on the go Access on tablet and phone
  • Stay up to date Continuing Education Units

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