Join Drew Boyd for an in-depth discussion in this video The subtraction technique, part of Business Innovation Foundations.
Voiceover:Take a look at these four items…and tell me what do they have in common.…Here you see an exercise bicycle,…a package of powdered soup, a contact lens,…and a child's highchair.…The kind that slips over the edge of the table.…Do you see it?…Most people would answer that they're all consumer goods…or that they all provide convenience to the consumer.…And while that's true, that's not what I'm looking for.…Take a look at how they were constructed.…Compare them to an earlier form of the product.…
Now do you see it?…Each of these items has had something subtracted…from an original form of a product.…The exercise bicycle has had the rear wheel removed.…The powdered soup has had the water removed.…What about the contact lens?…It's had the frame removed.…And the child's highchair has had the legs removed.…Man with gray hair: All four of these products…are examples of what can created…using the subtraction technique.…Let me show you how to use it.…
First we define subtraction as the elimination…of an essential component rather than the addition…
Author
Drew Boyd
Released
7/3/2014In the bonus chapter, Drew shares insights from his own career and answers tough questions on resistance to innovation, innovation and leadership, and the difference between generating vs. executing innovative ideas.
- Define innovation.
- Explain the principle of function follows form.
- Describe the closed-world principle.
- List characteristics of innovative products and services.
- Explain the subtraction technique.
- Identify techniques for breaking structural fixedness.
- Apply task unification.
- Identify types of dependencies.
- Build a pilot program.
Skill Level Intermediate
Duration
Views
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Introduction
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Welcome1m 18s
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1. Understanding How Innovation Occurs
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The closed-world principle4m 16s
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2. Using the Subtraction Technique
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Functional fixedeness2m 26s
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The subtraction technique2m 59s
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Subtraction in action4m 8s
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Addressing common challenges2m 22s
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3. Using the Division Technique
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Structural fixedness2m 32s
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The division technique2m 43s
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Division in action3m 3s
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Addressing common challenges2m 17s
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4. Using the Multiplication Technique
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The multiplication technique4m 23s
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Multiplication in action4m 39s
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Zooming in and zooming out4m 51s
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Addressing common challenges2m 31s
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5. Using the Task-Unification Technique
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Task unification in action4m 14s
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Addressing common challenges2m 45s
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6. Using the Attribute Dependency Technique
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Types of dependencies4m 12s
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Addressing common challenges1m 57s
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7. Innovating at Work
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Running ideation workshops4m 13s
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Which technique to use3m 26s
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Creating digital innovations5m 12s
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Involving customers5m 49s
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Evaluating ideas5m 10s
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8. Mastering Innovation
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Building a pilot program3m 56s
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Next steps3m 7s
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Bonus: Interview with Drew Boyd
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About Drew2m 9s
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On innovation as a skill1m 52s
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On resistance to innovation3m 31s
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On innovation vs. strategy3m 36s
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On trends in innovation3m 26s
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On innovation as competition2m 32s
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On innovative companies2m 43s
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How do you start innovating?3m 44s
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Video: The subtraction technique