One of the most exciting parts of creating a product is releasing a new version. Discover the product manager's key responsibilities when communicating a release and hear what pitfalls you'll want to avoid.
- One of the most exciting…and sometimes stressful parts of creating a product…is releasing a new version into production.…On one hand, it's exciting to see your product…get into the hands of customers.…On the other hand, the release process itself…involves a lot of people…and needs to be managed and communicated carefully…for things to go smoothly.…Now, the product manager is often responsible…for communicating a release,…and that's a big task.…It begins by confirming with your engineering team,…usually your tech lead,…that they are ready to begin a release process.…
From there, you're responsible…for following your company's release process.…For organizations with multiple product teams,…it's likely there are dedicated release teams…responsible for all product releases.…This communication should happen…before you're ready to begin testing.…The release team likely has a specific release schedule,…and it's your job to coordinate with them.…At this point, it's also your responsibility…to let your product marketing manager know…
In this course, Jay Clouse reviews the roles and responsibilities of the typical product team and explains the nuances of communicating with each group of stakeholders, including senior leaders, company partners such as sales and marketing, and customers themselves. The course includes real-life scenarios that show these communication strategies in action during phases of product management—including customer discovery, road mapping, and sprint planning.
- Product team principles
- Members of the product team
- Product manager responsibilities
- Communicating with senior leaders, sales, marketing, and customer service
- Communicating with customers