From the course: Communication for Product Managers
Join today to access over 22,600 courses taught by industry experts or purchase this course individually.
The product roadmap
- For a long time, the product roadmap has been a staple of communication between the product manager and executive leadership. There are two main reasons why. First, the leadership wants to know that the product team is working on the highest-value tasks first. Second, they need to be able to plan and run the business. The product roadmap has historically served as a commitment for new feature or functionality launches, which they use to plan things like marketing initiatives, hiring, and more. These two reasons are driven by the leadership. In fact, it's often the CEO. So they're not going to change anytime soon. So as a product manager, you'll need to communicate to the CEO that your team is focused on the right things, and also be able to share some timelines for planning. But here's where things get tricky. Product roadmaps are often created in a dangerous way. Sometimes, roadmaps are handed down from executive leadership. This is dangerous because leadership is not as close to…
Download courses and learn on the go
Watch courses on your mobile device without an internet connection. Download courses using your iOS or Android LinkedIn Learning app.