The product roadmap is a staple of communication between the product manager and executive leadership. Learn the two things the roadmap helps communicate to leaders. Plus, hear how roadmaps can be dangerous if they're created by the wrong people.
- For a long time, the product roadmap…has been a staple of communication…between the product manager and executive leadership.…There are two main reasons why.…First, the leadership wants to know…that the product team is working on…the highest-value tasks first.…Second, they need to be able to plan…and run the business.…The product roadmap has historically served…as a commitment for new feature…or functionality launches,…which they use to plan things like…marketing initiatives, hiring, and more.…
These two reasons are driven by the leadership.…In fact, it's often the CEO.…So they're not going to change anytime soon.…So as a product manager, you'll need to…communicate to the CEO that your team…is focused on the right things, and also be able…to share some timelines for planning.…But here's where things get tricky.…Product roadmaps are often created…in a dangerous way.…Sometimes, roadmaps are handed down…from executive leadership.…This is dangerous because leadership is not…as close to the customer as the product team is,…
In this course, Jay Clouse reviews the roles and responsibilities of the typical product team and explains the nuances of communicating with each group of stakeholders, including senior leaders, company partners such as sales and marketing, and customers themselves. The course includes real-life scenarios that show these communication strategies in action during phases of product management—including customer discovery, road mapping, and sprint planning.
- Product team principles
- Members of the product team
- Product manager responsibilities
- Communicating with senior leaders, sales, marketing, and customer service
- Communicating with customers