Other people are constantly looking for signals about who we are and how they should treat us. When you make a point of cultivating social proof— markers that publicly demonstrate your accomplishment—you make it far more likely that others will quickly realize your talents and treat you accordingly. In this video, Dorie shares how to garner more social proof and leverage it in positive ways so you can accomplish your goals.
- Social proof is a term that's used in psychology.…It refers to the fact that people look to others…for guidance on how they should act, think or behave.…This applies to your professional life…because if you can garner a lot of positive social proof,…evidence that you're competent and successful…and that existing authorities have already validated this,…other people will likely take their cues from that…and treat you with the respect you deserve.…Think about social proof as a form of signaling.…It's a quick and clear message you're sending to others…about who you are and what you're capable of.…
Of course, something like attending a prestigious college…is a good form of social proof,…but even if you didn't do that when you were 18,…there are lots of other ways to demonstrate…that you've been pre-vetted and approved…by those in the know.…For instance, you could become the head of…or a board member for your local professional association…or a charity board.…It's a lot easier to do this than you might imagine…
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- Building social proof and goodwill
- Exhibiting authenticity
- Defining your workplace goals
- Identifying key decision makers
- Strengthening relationships
- Identifying company values
- Connecting your colleagues