From the course: Product Innovation for Product Managers
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The perfect balance of divergence and convergence
From the course: Product Innovation for Product Managers
The perfect balance of divergence and convergence
- One of the trickiest parts of innovation during the testing and prototyping phase is managing how many iterations of prototypes you test. This is a Goldilocks problem. How much testing is just right for product innovation? It's vital to allow enough time for divergence. This is a stage that is most commonly associated with creativity and disruptive innovation. It's creating choices without borders. But then you've got to skillfully drive to convergence. This is where an idea is selected, and you move forward with the solution. In product innovation, the divergence and convergence balance is challenging. One good rule of thumb is to do a higher level of divergence earlier on, and then limit the amount of divergence in each successive testing cycle. Initially, get lots of input from a greater number of people, then you and your team converge on which of that input you'll test in your first prototype. For the next iteration, you diverge again to get new feedback and ideas. But this…
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