In this video, Bert Verdonck gives a brief overview of the social platforms—specifically, which ones are out there and which ones to focus your time on.
- With thousands of social media platforms out there, and new platforms coming and going every day, the key to social recruiting is to understand who your target audience is and which of these platforms they use. While you should consider some of the more popular social networks, it's best to review them by active account usage, not just the number of user accounts. When we compare stats across the globe, it is fair to say that for most recruiters, the top three platforms are currently LinkedIn, Twitter, and Facebook.
Obviously, depending on your target audience, you might want to consider other popular platforms like Instagram, SnapChat, Pinterest, WhatsApp, or WeChat. Let's talk about how some of the platforms are used. LinkedIn is used to post job openings, search for candidates and check them out before doing anything else. The number one activity on LinkedIn is without a doubt, looking at people's profiles. On Instagram, people post pictures on how cool or not cool it is to work at your organization.
For example, perhaps you're at a team-building event, you might post pictures of the amazing catering, or a special meeting room, like a beach at the office, or other perks. People can use Snapchat to share short video snippets reacting to their onboarding program, or to share their promotion after their annual review. Once you connect with a job seeker on LinkedIn, you can invite them for an interview via WhatsApp. You can send them logistics like where and when you want to meet, or the secret password they'll need to use to check in.
Or you can use it to follow up after an interview. Before we get sidetracked too much, or even paralyzed by the sheer amount of platforms, invest in those social media platforms that your target audience uses the most. So, for example, if you're a graduate recruiter, your focus is most likely not just LinkedIn and Twitter, but also SnapChat. If you're looking to recruit a senior professional, you should most likely choose LinkedIn, Twitter, and Facebook. Those are the top three platforms if you're new to the recruiting game.
But again, you must remember, focus on the platforms your audience uses the most.
- Identify the stakeholders that should be involved when moving your recruiting process into social recruiting.
- Recognize the advantages of using LinkedIn to recruit job seekers.
- Summarize the steps taken to start social recruiting.
- Explain the importance of promoting your company brand in your social recruiting strategy.
- Recall the key element you should always keep in mind when creating content for your social platforms.
- Identify strategies for optimizing your time spent posting content to social media platforms.