Explore the steps in the testing and prototyping phase.
- The leap from generating ideas…to implementing them is fraught with danger.…It's one thing to craft a great idea…and quite another to get company and customer buy-in.…This is where the three components…of the testing and prototyping phase come in.…They include socializing the idea…with internal stakeholders,…prototyping solutions,…and testing and learning from customer interactions.…This process doesn't proceed in sequential steps.…You work in iterative loops,…revising prototypes,…doing rounds of testing,…and, all along, consulting with stakeholders…to get their feedback and build their support.…
Socializing the idea with internal stakeholders…begins by mapping out all of the people…who have control over resourcing,…funding, supporting, or killing an idea.…In the download section,…you will find a stakeholder map to fill out,…or follow along in the video.…Referring to your org chart, or list of influencers,…place your stakeholders into…the relevant quadrant of the stakeholder map:…Leverage, Mobilize, Persuade, or Co-Opt.…
- What product innovation is and isn't
- Mapping your product innovation portfolio
- How business objectives set the stage for innovation
- Identifying the right problems
- Human-centered and data-centered innovation
- Exploring the ideation phase
- Effective testing and prototyping
- Launching and scaling
Skill Level Intermediate
Product Management: Building a Product Strategywith Teg Grenager1h 7m Intermediate
Product Management: Building a Product Roadmapwith Teg Grenager48m 30s Intermediate
1. Your Innovation Ecosystem
2. Preparation and Discovery Phase
3. Creating Ideas Phase
4. Testing and Prototyping Phase
5. Launching and Scaling Phase
- Mark as unwatched
- Mark all as unwatched
Are you sure you want to mark all the videos in this course as unwatched?
This will not affect your course history, your reports, or your certificates of completion for this course.Cancel
Take notes with your new membership!
Type in the entry box, then click Enter to save your note.
1:30Press on any video thumbnail to jump immediately to the timecode shown.
Notes are saved with you account but can also be exported as plain text, MS Word, PDF, Google Doc, or Evernote.