On innovation vs. strategy


show more On innovation vs. strategy provides you with in-depth training on Business. Taught by Drew Boyd as part of the Business Innovation show less
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On innovation vs. strategy

There's a very important link between innovation and strategy, but to be honest with you, I see companies and teams that struggle with this. They're neither not aware of it or they're just not quite sure how to think about it, and I'll be quite honest with you. I kind of stumbled on this notion one day when I was at my previous company, Johnson & Johnson. I was working with a team that was developing some new ideas around a very mature product, a medical device product.

This device hadn't been innovated in - it hadn't changed really in like 25 years, but we applied systematic methods to it and we, honestly, we came up with a lot of really great ideas, a lot of them. In fact, we came up with so many ideas, the team leader, a guy named Nick, he came up to me and says "Drew, what are we going to do now? "How are we going to make sense of all these ideas? "How are we going to filter them down?" And as it turns out, we were using a marketing strategy model.

It's a...

On innovation vs. strategy
Video duration: 3m 36s 3h 10m Appropriate for all

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On innovation vs. strategy provides you with in-depth training on Business. Taught by Drew Boyd as part of the Business Innovation

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Business
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