From the course: Product Management Tips

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The importance of customer journey KPIs

The importance of customer journey KPIs

From the course: Product Management Tips

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The importance of customer journey KPIs

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- You're probably aware that agile development works by splitting up the development of a project into small parts. Teams hypothesize, design, test, and use metrics to validate their work as often as possible to ensure they're building the right thing. This has major advantages over a waterfall approach, where validation only comes once the entire project is finished. However, agile isn't always easy. A common pitfall is picking the wrong metric to measure success. This is common when many teams are working on different parts of a product at once. Let's talk about how looking at the user journey can avoid these issues. Imagine you're developing a new app and the new user signup rates are increasing. Sounds like you're doing a great job, right? Well, not necessarily. A more thorough look may show that the retention rates are horrible. You can sign up all the users in the world, but if those users abandon the app as soon as they sign up, your effort is sorely misplaced. A solution to…

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