From the course: Consulting Foundations: Building Your Sales System

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The hidden value of tracking

The hidden value of tracking

From the course: Consulting Foundations: Building Your Sales System

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The hidden value of tracking

- Face it, we're living in a highly competitive, constantly shifting marketplace. And when it comes to growing a business and selling consulting services, nothing stays the same. What worked in gaining new clients this month may be woefully out of date six months from now. The competition in your marketplace this week will most likely be far different even two months from now. And the challenges your clients are facing this year may have changed or expanded since the last time you made that sales call. But the only way you're going to know is if you embrace the hidden value of tracking and accountability. The moment I say the word accountability, I can almost hear the energy suck out of the room. I mean, who wants to be accountable, right? It conjures up images of being micromanaged and negative repercussions. And that's too bad because honestly, tracking and accountability are two of the most important things you can do for your consulting business if you want to grow sales. Without…

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