On having difficult conversations

>> How about having difficult conversations?…You know?…Let's say you have a non-performing employee.…How do you handle difficult conversations? >> Mm-hm. Yeah.…First of all you have to have them.…The ability to have a tough conversation is an essential leadership attribute.…If you can't do it, you, you, you'll only go so far in an organization.…You'll never get to exponential growth,…results, that kind of stuff, because they're everywhere.…Here's the first thing.…

If I were to have a tough conversation with you Jeff.…You would have to know I am concerned for you.…>> Hm.…>> That's the first thing.…And if you doubt that I'm concerned for you, it's going to be a fiasco.…It's going to be back to manipulation, posturing.…I'm going to pressure you, you know,…those kind of things.…But every tough conversation has to have the foundation that that I care for you.…And I use the word love, I don't mean romantically care for you, but love.…

(LAUGH).…>> Hm.…>> So that's how I'm going to define it.…I like to use the word love in leadership because it, it's a little awkward for us.…