On generating vs. executing ideas


show more On generating vs. executing ideas provides you with in-depth training on Business. Taught by Drew Boyd as part of the Business Innovation show less
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On generating vs. executing ideas

One of the big debates in the innovation space is what's more important, is it the generation of the idea, or the execution of the idea? There are complete books written about just about execution, innovation execution, and again there are complete books written about just the generation of the idea. I should know. I've written one of them. Here's my take on it is that I'm definitely more of a creationist and I admit that right up front. Here's why. I think there's a very important reason why I think the generation of the idea is so important.

If you had a choice of being great at execution or great at idea generation which would you choose? I think you have to choose idea generation and here's why. If you have just a bunch of mediocre ideas, but you're great at executing them, what do you end up with? Like I said before, you end up with a lot of well-executed mediocre ideas. That's not good. That's not, in the long term, that's just not healthy.

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On generating vs. executing ideas
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On generating vs. executing ideas provides you with in-depth training on Business. Taught by Drew Boyd as part of the Business Innovation

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