Business Innovation Fundamentals: The Division Technique


show more The division technique provides you with in-depth training on Business. Taught by Drew Boyd as part of the Business Innovation show less
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The division technique

The division technique works by dividing a product or its components functionally or physically and then rearranging them back into the product. Division is a powerful technique because it forces you to break fixedness especially structural fixedness. Division forces you to create configurations by rearranging components in ways you are not likely to have done on your own. To apply the division technique you start by listing the product's internal components. Next you divide the product or one of the components.

There are three ways you can do this. First is functionally where you rearrange along some functional role. Look at this example. A water sport company took the controls of the speedboat and then functionally divided them off and placed them into the handle of the water ski tow rope. Now the water skier controls the movements of the boat without having a separate driver. Next is physically where you are cutting the product or component along any physical line.

Physical division is different than funct...

The division technique
Video duration: 2m 43s 3h 10m Appropriate for all

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The division technique provides you with in-depth training on Business. Taught by Drew Boyd as part of the Business Innovation

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Business
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