From the course: Product Management Tips

Unlock this course with a free trial

Join today to access over 22,600 courses taught by industry experts.

The different types of product managers

The different types of product managers

From the course: Product Management Tips

Start my 1-month free trial Buy for my team

The different types of product managers

“

- The product management role is broad at the top. Just by looking at titles, it may seem like every product manager does the same thing, but there's actually more than one type of product manager in the tech world. Let's talk about three common types, consumer, internal, and B2B or Business-To-Business. The big difference in these roles is in the stakeholders, which is just a fancy term for people who have input into what you're building. Examples of stakeholders are your users, executives, and other teams like legal, sales, and marketing. Let's start with the consumer product manager, sometimes referred to as a B2C product manager. As the name implies, these are the folks who build products for the everyday consumer out there. Examples might be people who work at Twitter, Google, Instagram, Facebook, et cetera. Since the primary stakeholder for a consumer product manager is usually thousands of users in the general public, these PM roles are usually very focused on the creative side…

Contents