In this video, Dr. Stefanie Johnson sets the stage for talking about diversity and inclusion in the major cultural landscapes.
- If we're going to talk about diversity and inclusion on the global scale, we've got to talk about the major cultural landscapes. The largest study ever done on the international workforce is called 'The GLOBE Study'. In stands for global leadership, and organizational behavior effectiveness. GLOBE. It was started in 1991 by Bob House at Wharton Business School. The study involved 17,300 middle managers from 951 organizations in 25 different cultures. Based on this study, there's 10 major cultures in the world.
Just in Europe there's four. There's Latin Europe, which is Spain and France, Germanic Europe, Germany and Netherlands, Nordic Europe, Denmark and Sweden, and Eastern Europe, Greece and Russia. The U.S. is considered to be part of the Anglo culture. Which includes Canada, Australia and the U.K. All of Mexico, Central and South America comprise Latin America. Asia is divided into Confucian Asia, like Taiwan and China, and Southern Asia, which includes India and Thailand. There's Sub Saharan Africa, which includes Nigeria and Zambia.
Finally there's the Middle East, which includes Turkey and Egypt. So obviously we can't talk about all ten of these cultures so I'm just going to focus on the major merging markets in the world right now. An emerging market is a country that's not quite at the standards of a developed market but offers great promise for business, because it has intermediate levels of income, fast economic growth, and increased institutional development. The major emerging markets in the world right now are Brazil, Russia, India, and China.
These are sometimes called 'BRIC' . We'll talk about these markets but also learn, more generally, about Eastern Europe, Asia, and Latin America. That's not to say there's not global business in Africa, or the Middle East. But diversity is really not the biggest issue that companies face in those regions. Basic infrastructure can make doing business in Sub Saharan Africa quite difficult. And strong religious and cultural values often impede diversity in the Middle East. Obviously we do a lot of international business with Europe, and in many ways European countries are leading the way in diversity.
It's worth noting that what I share about these countries or regions is not my impression. But rather reflects what companies say are the challenges of working in these hottest markets. All of them are emerging for a reason. So it's useful to learn about them and consider partnering with these global forces.
- How prioritizing diversity and inclusion is good for business
- Establishing accountability
- Creating a global diversity strategy
- Creating a localized strategy
- Using benchmarks to track the progress of your efforts
- Measuring diversity program success
- Diversity and inclusion in Brazil, Russia, India, and China