The confirmation bias

- Imagine you're working on a new initiative,…and you come up with a great idea.…You do some research on it,…and you find some really good evidence…to support your point of view.…You think to yourself, man, the team is going to love this.…So, you go to your boss, and you pitch the idea,…but the boss is skeptical.…She asks you to go out and do some more research on it.…You're convinced you've got a winner,…so you go out and get a lot more data to support your case,…but along the way, you run across a few things…that, hey, suggest that maybe it's not such a great idea,…but you ignore it, because there's so much data…in favor of your idea.…

You rationalize the negative information and minimize it.…Maybe the source is not credible,…or their situation was different.…You just don't pay much attention to it.…You go back to your boss.…You present all the positive evidence.…You either leave out or barely mention the negative stuff,…and in doing so, you just committed a cognitive error…that can lead to poor judgements.…