From the course: Product Innovation for Product Managers
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The best innovation process for your company
From the course: Product Innovation for Product Managers
The best innovation process for your company
- Innovation is not about the lightbulb, aha moment. It doesn't hinge on a singular spark of genius. Yes, a great idea can be a solid foundation for innovation, but an idea alone is the easy part. What you do with the idea, the process and how you implement it, this is where the magic of innovation comes into play. As stated by Steve Blank, the world-renowned author and serial entrepreneur, "When innovators have a self-regulating, evidence-based "innovation pipeline, they have the map to curate "and prioritize problems, ideas, and technologies." Your innovation journey starts with identifying the right innovation process that will fit within the unique context of your company. Let's begin with your company's existing innovation process. According to PWC, the most common leading innovation processes include design thinking, rapid prototyping, and open innovation. While innovation processes go by many different names, they actually have a lot in common. Where they differ is the emphasis…
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