LinkedIn principal author Doug Winnie describes the basic phases of a product lifecycle or PLC. The lifecycle consists of a circular process of phases. These phases are the Research, Plan, Build, Release, Refine, and Retire phases. In each phase the team will work with each other and with different stakeholders to evolve the product.
- As you develop your product there are phases…when unique roles and individuals…will work with you to complete each step.…There are many, many different types of product…life cycles that exist in different industries.…Books, seminars, and even certification…programs have been built up around…certain programs like Scrum or Six Sigma.…I'm going to use a simple generic version that has…worked for me on my projects and is somewhat…of a "best of" from many other programs…that I have used in my career.…
It is important to think of the…life cycle as well, a cycle.…It isn't a line with a start point and an end point.…It's a circle.…You get on at a certain point and then you continue…to go around the circle with each version…or sprint that you create.…Most of this course will focus on the…agile style of product management.…But, this same cycle applies for a waterfall project.…It is just that a cycle of a waterfall project…takes a very long time to go all the way around.…
So let's work our way around the life cycle.…First is the research phase.…
- Types of products and industries
- Leading through influence
- Understanding your team
- Using an agile or waterfall development cycle
- Managing your product life cycle
- Researching your market, customers, and ideas
- Planning the product
- Building the product
- Releasing the product
- Refining the product
- Understanding when it's time to retire the product
Skill Level Beginner
1. What is Product Management?
2. What Does a Product Manager Do?
When it is time to retire2m 58s
Next steps1m 19s
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