LinkedIn principal author Doug Winnie describes the various roles and groups that will contribute to the development of your product. First there is the core team, consisting of user experience designers, researchers, marketers, engineers, developers, quality assurance engineers, and architects. Then there are stakeholder teams for public relations, research, business operations, business development, legal, executives, and investors. Finally there is the team of users that will be your potential customers for your product.
- Beyond your core team, there are stakeholder teams…that will work with you as you develop your product.…These individuals are often part of a pool…of shared resources and might contribute…to multiple projects at the same time.…For example, some companies have a centralized…research group that focuses on doing…large scale surveys and studies.…Their results are provided to your core team…to help you make the right decisions on what to build…and how to position it to customers.…
The finance team works with you to determine budgets…and assist with things like pricing and how…to make sure that you are following the right accounting,…tax, and audit rules and regulations.…The public relations team often works in partnership…with the marketing team to connect reporters…and online or mass media outlets…with you to write about your product.…The legal team will partner with you to make sure…that there are no material risks with your product.…This includes protecting your product…with trademarks, copyrights and patents.…
- Types of products and industries
- Leading through influence
- Understanding your team
- Using an agile or waterfall development cycle
- Managing your product life cycle
- Researching your market, customers, and ideas
- Planning the product
- Building the product
- Releasing the product
- Refining the product
- Understanding when it's time to retire the product
Skill Level Beginner
1. What is Product Management?
2. What Does a Product Manager Do?
When it is time to retire2m 58s
Next steps1m 19s
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