LinkedIn principal author Doug Winnie describes the core roles and groups that will contribute to the development of your product. The core team consists of user experience designers, marketers, engineers, developers, quality assurance engineers. This group of people work consistently with the product manager to design and build the product.
- A product manager works with many different teams and roles to bring a product to market. Some of these people might be dedicated to working on your product, and others might be shared across multiple products. The first is your core team. These are the people that are working on your product exclusively. This consists of a few different people. First, there are the people from the User Experience team. These include designers and architects, who will define how the product should look and how the customer will manipulate and use the product.
Part of their process may include mapping out the steps that go into completing an action, defining what is critical and what is optional for a user, and examining variations on a single design. Next, is your Engineering team. These are the software, network, security, service, hardware, and electrical engineers who are responsible for building your product. The type of engineers you will work with will vary based on your product, but they all will work together to create the features or components that need to be built.
The other side of the Engineering team are the Quality Assurance engineers, or QA. These are the individuals responsible for testing your product to make sure it is free of defects, it meets all the product specification requirements, and that users are able to find and use the features as designed. Last, is your Marketing team. These individuals will make sure potential customers know what the product does, how it is valuable to them, and how to acquire it. Marketing researchers can help you understand what makes your customers tick and how to position your product in a way that will make customers want to acquire it.
Your core team are the people that will be with you all the way as you design and build your product. They form the foundation for what you'll be doing. And other stakeholders that you will work with will complement and extend what your core team does.
- Types of products and industries
- Leading through influence
- Understanding your team
- Using an agile or waterfall development cycle
- Managing your product life cycle
- Researching your market, customers, and ideas
- Planning the product
- Building the product
- Releasing the product
- Refining the product
- Understanding when it's time to retire the product