Join Dave Crenshaw for an in-depth discussion in this video Your company's business, part of Thinking Like a Leader (2013).
How often are you asked the question, what do you do for a living?…How do you respond?…Your response to this question reveals a lot about how well you understand your…market, a critical aspect of becoming savvy.…Most people will answer that question by giving their job title.…I'm a Sales Executive, for example.…However, that answer, while accurate, is incomplete.…Every business is different.…A Sales Executive in a chemical company is providing something completely…different than a Sales Executive in a graphic design business.…
Think about the company that you work for right now.…What market is it in?…What is its geographic reach?…Is it international?…Is it just your local neighborhood, or something in between?…Next, consider what industry your company is involved in.…Are you in banking, business services, education?…Identify that industry.…Finally, distinguish between your company's features and its benefits.…The features are what you provide.…
Let's say we provide haircuts.…If someone asks you what you do for a living, you might simply say, I cut hair.…
Discover how you can identify trends, gather and address customer feedback, and proactively deliver what your company needs for competitive advantage.
This course is one of a series of five Dave Crenshaw courses based on his Invaluable teaching methodology for professional development.
Lynda.com is a PMI Registered Education Provider. This course qualifies for professional development units (PDUs). To view the activity and PDU details for this course, click here.
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- Understanding what makes your company money
- Discovering market trends
- Understanding your competition
- Knowing your customers and how to better serve them
Skill Level Intermediate
Q: This course was updated on 01/03/2012. What changed?
A: This course was retitled, streamlined, and refined throughout, resulting in a slightly shorter runtime. We also added new graphics and a new welcome movie.