From the course: Thinking Like a Leader (2013)

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Your company's business

Your company's business

From the course: Thinking Like a Leader (2013)

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Your company's business

How often are you asked the question, what do you do for a living? How do you respond? Your response to this question reveals a lot about how well you understand your market, a critical aspect of becoming savvy. Most people will answer that question by giving their job title. I'm a Sales Executive, for example. However, that answer, while accurate, is incomplete. Every business is different. A Sales Executive in a chemical company is providing something completely different than a Sales Executive in a graphic design business. Think about the company that you work for right now. What market is it in? What is its geographic reach? Is it international? Is it just your local neighborhood, or something in between? Next, consider what industry your company is involved in. Are you in banking, business services, education? Identify that industry. Finally, distinguish between your company's features and its benefits. The features are what you provide. Let's say we provide haircuts. If someone…

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