Join Whitney Johnson for an in-depth discussion in this video Writing a business plan, part of Entrepreneurship Foundations.
- You have a product or a service,…you have your first customer,…now you need a plan for how you're…going to make money.…A business plan is a formal statement…defining your business goals,…the reasons you think they can be achieved,…and how you're going to achieve them.…There are several different types of business plans,…the elevator pitch, a 30 second summary or teaser…for potential investors typically used…at informal meetings,…a pitch deck with an oral narrative…also to pique the interest of potential investors.…
There's also a detailed written proposal…targeted at external stakeholders such as…when you're trying to secure a business loan…and an internal operational plan that includes…detailed guidelines for how management…plans to execute on its business idea.…As you turn your idea into a business,…it's important to think like a CEO.…Creating a business plan can be an initial step…in this transformational process.…In writing this plan, there are a number…of different resources available such as…Bill Sahlman's How to Write a Great Business Plan,…
- Finding your idea/problem to solve
- Finding your first customer
- Writing a business plan
- Deciding on a legal structure
- Building a team of employees and advisors
- Marketing your business
- Building a website
- Minding cash
- Managing stress
- Funding growth
- Balancing entrepreneurship and life
Skill Level Appropriate for all
Financial Literacy: Reading Financial Reportswith Rudolph Rosenberg1h 25m Appropriate for all
Management Foundations (2013)with Britt Andreatta2h 9m Appropriate for all
1. Finding Your Big Idea
2. Starting Your Business
3. Building a Team
4. Marketing Your Business
5. Scaling Your Business
6. Funding Growth
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