Join Whitney Johnson for an in-depth discussion in this video Writing a business plan, part of Entrepreneurship Foundations (2014).
- You have a product or a service,…you have your first customer,…now you need a plan for how you're…going to make money.…A business plan is a formal statement…defining your business goals,…the reasons you think they can be achieved,…and how you're going to achieve them.…There are several different types of business plans,…the elevator pitch, a 30 second summary or teaser…for potential investors typically used…at informal meetings,…a pitch deck with an oral narrative…also to pique the interest of potential investors.…
There's also a detailed written proposal…targeted at external stakeholders such as…when you're trying to secure a business loan…and an internal operational plan that includes…detailed guidelines for how management…plans to execute on its business idea.…As you turn your idea into a business,…it's important to think like a CEO.…Creating a business plan can be an initial step…in this transformational process.…In writing this plan, there are a number…of different resources available such as…Bill Sahlman's How to Write a Great Business Plan,…
- Cite the steps that can help you find an unmet need.
- Differentiate between a business and a hobby.
- Recognize how to decide between an online business and a brick and mortar business.
- Describe how to protect your intellectual property.
- Explain the best practices for hiring the right people.
- Recall the importance of tapping into networks of expertise.
- Cite the best practices for building a business website.
- Summarize the best metrics to use for your online business.
Skill Level Intermediate
Management Foundations (2013)with Britt Andreatta2h 9m Intermediate
1. Finding Your Big Idea
2. Starting Your Business
3. Building a Team
4. Marketing Your Business
5. Scaling Your Business
6. Funding Growth
- Mark as unwatched
- Mark all as unwatched
Are you sure you want to mark all the videos in this course as unwatched?
This will not affect your course history, your reports, or your certificates of completion for this course.Cancel
Take notes with your new membership!
Type in the entry box, then click Enter to save your note.
1:30Press on any video thumbnail to jump immediately to the timecode shown.
Notes are saved with you account but can also be exported as plain text, MS Word, PDF, Google Doc, or Evernote.