From the course: Guy Kawasaki on Entrepreneurship

Writing "The Art of Social Media"

From the course: Guy Kawasaki on Entrepreneurship

Writing "The Art of Social Media"

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- I wrote The Art of Social Media with Peg Fitzpatrick, and it was her idea, she pounded on me for six months to write it. I said, "No, I don't wanna write it, "there's a lot of information about social media, "the world doesn't need another book about social media." But finally, one day, I decided, wow, I get asked the same questions so many times and all these experts are saying things that I just can't agree with. You know, all the experts say, "Never repeat your tweets." I'm repeating my tweets three times in 24 hours, and I know it works. So, one day, I just said, "Okay, so let's write the book. "Let's just try to write the best book "ever written for social media." And, I think we pulled it off, I think.

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