Working with a small budget


show more Working with a small budget provides you with in-depth training on Marketing. Taught by Lorrie Thomas Ross as part of the Insights from an Online Marketer show less
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Working with a small budget

Jeff Layton: How can I maximize my investment on a small budget? Lorrie Thomas Ross: It's being creative, and remembering that the heart of marketing is about communicating, connecting, understanding your customers, and serving them, and so what you can do on a minimal budget is look at the free tools out there. You've got Facebook, you have Google+, you have blogs that you can set up for free. I mean you can go online. There's a ton of different platforms you can use, and I would say to self-educate.

That's one of the best things you can do. I mean shoot, you can go to lynda.com and I do that, I type in things and I'm able to self-educate. You can go to Google and type in "how to set up Twitter" or whatever on end, and also just pay attention to what other organizations are doing and do things in a way that--think of it as steppingstones. Sometimes website optimization might be expensive, but it might be a big investment that lasts the life of your business. B...

Working with a small budget
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Working with a small budget provides you with in-depth training on Marketing. Taught by Lorrie Thomas Ross as part of the Insights from an Online Marketer

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Marketing
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