Join Lorrie Thomas Ross for an in-depth discussion in this video Working with a small budget, part of Insights from an Online Marketer.
Jeff Layton: How can I maximize my investment on a small budget?…Lorrie Thomas Ross: It's being creative, and remembering that the heart of marketing is about…communicating, connecting, understanding your customers, and serving them, and…so what you can do on a minimal budget is look at the free tools out there.…You've got Facebook, you have Google+, you have blogs that you can set up for free.…I mean you can go online. There's a ton of different platforms you can use, and I…would say to self-educate.…
That's one of the best things you can do.…I mean shoot, you can go to lynda.com and I do that, I type in things and I'm able to self-educate.…You can go to Google and type in "how to set up Twitter" or whatever on end, and…also just pay attention to what other organizations are doing and do things in a…way that--think of it as steppingstones.…Sometimes website optimization might be expensive, but it might be a big…investment that lasts the life of your business.…But I would say using the free tools out there and just being out there and…
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- Encouraging online conversations about your business and products
- Reacting to requests such as "make a viral video…now"
- Selling a story
- Finding success through blogging
- Keeping up with the latest marketing trends
- Starting a career in online marketing