From the course: Learning Data Science: Using Agile Methodology

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From the course: Learning Data Science: Using Agile Methodology

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- In 1999, two psychologists ran an experiment. They filmed a video of six people passing a ball. They showed the video to 40 students. They asked the students to count how many times the ball passed from one person to the next. Most of the students were able to count how many times the ball passed. What they didn't see was that a student in a gorilla suit walked across the middle of the screen. The gorilla stopped in the center and then walked off camera. When they asked the students, nearly half didn't notice the gorilla. In fact, they were so convinced that there wasn't a gorilla that they had to re-show those students the video. The psychologist published the results and called this perceptual blindness. It's when people are so focused on routine tasks that they're blind to unexpected events. The students watching the video were so focused on counting the ball, that they didn't notice someone in a gorilla suit. The study has been repeated dozens of times. They put a small image of…

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