Join Jonah Berger for an in-depth discussion in this video Word-of-mouth marketing, part of Viral Marketing: Crafting Shareable Content.
…Companies and organizations used to rely on…advertising to get their ideas out there.…But did you know there's a much cheaper and cost effective way to do it?…If you can figure out how to get regular people…to spread your ideas for you, it'll be much more effective.…Word of mouth is a powerful tool.…And it's ten times as effective as traditional advertising.…There are two key reasons why word of mouth works.…The first is trust. We tend to trust our friends, but we tend…not to trust ads.…Ads say something like nine out of ten dentists love this toothpaste.…
Or four out of five people gave this movie two thumbs up.…You ever seen an ad that says one out of ten dentists love this toothpaste?…Or this toothpaste is terrible and it will rot you teeth?…No.…But because ads always say the product is…good, because information that comes from companies always suggests…that their product is great, their idea is…revolutionary, or their movement is really important to join,…people have learned not to believe the things that companies say.…
- Word-of-mouth marketing
- Harnessing the power of social media
- What makes content go viral
- Why people share some stories more than others
- Telling stories that carry your message