Join C.C. Chapman for an in-depth discussion in this video Why use stories in business?, part of Business Storytelling with C.C. Chapman.
So why is story telling important to you and your organization? Because humans love to tell stories, and we love to listen to them. Ever since we sat down around the first campfire or the first town crier ran into the square, we've been telling and listening to stories. It's a skill that is in each and every one of us. And listen, I understand. You may be thinking, well I can't tell stories. You can, and it is a skill that can be improved. Just like anything else, the more you do, the better you get at it. So relax. We'll be okay, and we'll step through this together. Now in today's online world where everybody's creating content, standing out is more important than ever.
And the way we're going to do that is by having a emotional response from people who watch or consume what you have created by telling a good story you can make somebody laugh that can cry you can pull at their heartstrings. By making that personal connection and making it something more than just an ad, they're going to like remember you. And this is in just for external communications either. Internally developing a strong story telling ability, we'll help you in your executives. Because let's face it. Sometimes the news you need to share internally isn't the best news, maybe its bad news or its heavy with numbers and data that isn't easy to explain.
But if you can craft a story around it, it makes it easier for people to appreciate understand it and walkaway with a better comprehension of what you are trying to teach them. So we're going to focus on story telling today and how to develop your stories. We're going to go through each in bit by bit, you're going to have better understanding so at the end of the course you can walk away and start developing stories for your internal, external communications.