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Why tell sales stories?

Why tell sales stories?: Selling with Stories, Part 1: What Makes a Great Story?
Why tell sales stories?: Selling with Stories, Part 1: What Makes a Great Story?

Discover the top six reasons why storytelling works so well in sales: stories build strong relationships with the buyer; aid in decision-making; make you and your product more memorable; can increase the value of your product; and spread by word of mouth. Research also shows that buyers actually want to hear more stories from salespeople.

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Skill Level Beginner
1h 22m
Duration
91,514
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Skills covered in this course
Business Business Skills Marketing

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