Join Anil Gupta for an in-depth discussion in this video Why go global?, part of Global Strategy.
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- The development of your company's global strategy…must begin with clarity,…about why you want to go global.…This clarity is important…because globalization is a double-edged sword.…It can enable a company to grow,…to capture the benefits of bigger scale…and better locations,…and to provide coordinated service…in many locations to global customers.…However, globalization also increases…the company's fixed costs,…and exposes it to greater complexity…and greater uncertainty.…
Thus, globalization should not be pursued…unless the potential benefits are likely to be greater…than the potential costs and risks.…Clarity regarding why you want to go global…also has direct implications for the design…of your global strategy,…and your global organization.…Globalization has the potential…to yield four major benefits.…
The most obvious benefit is that global expansion…can help the company grow at a faster pace…than it otherwise might.…The global economy is several times as large…than even the biggest economies,…such as the US, China, or Japan.…
This course is aimed at helping managers learn how to maximize the benefits while minimizing the costs and risks associated with global expansion. Anil K. Gupta, Michael Dingman Chair in Strategy and Globalization at The University of Maryland's Smith School, and one of the world's leading experts on global strategy, outlines the logic of global strategy and the questions you need to address in order to globalize your company's market presence and leverage global resources.
Lynda.com is a PMI Registered Education Provider. This course qualifies for professional development units (PDUs). To view the activity and PDU details for this course, click here.
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- Why go global?
- Prioritizing across the world's markets
- Designing entry strategies
- Frugal innovation
- Leveraging global resources
- Cultivating a global mindset