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Why customer win-back matters

Why customer win-back matters: Winning Back a Lost Customer
Why customer win-back matters: Winning Back a Lost Customer

Statistics show a firm has a higher probability of winning back a lost customer than prospecting a new one. Author Jill Griffin shares annual defection rates by industry. Jill shares how most firms don't focus on customer loss. Author tells real-world story of the grave "mishandling" of a high value credit card customer and her ultimate defection.

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Skill Level Appropriate for all
41m 23s
Duration
26,756
Views
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Skills covered in this course
Business Business Skills Communication Management

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