Perhaps you are an entrepreneur, a new startup, or a small company that has been struggling for years. In this tutorial, Brad Batesole will help you understand who will benefit most from learning core concepts of marketing at a smaller scale, and if this course is meant for you.
- Oftentimes, we toss the term small business around to mean everything from the coffee shop next door to a company that has upwards of 300 employees. Interestingly enough, the United States Small Business Administration has an entire chart dedicated to determining, based on your classification, whether or not you qualify as a small business. But I don't intend to debate the way we use this term. Instead, I want to clarify how I'll be using this term. This course is designed with the very small business in mind.
You might be an entrepreneur, a new startup, or in business for the last five years with 30 or so employees. This course is for a business that wants to learn or realign themselves with the core concepts of marketing at a smaller scale. Or for someone who has recently joined a small business and been tasked with tackling everything that is marketing. Now this doesn't mean you can't get something out of this material if you're on the verge of redefining yourself as a medium size business. I just want to be very clear in my goals for what you'll be learning.
Together, we'll go through the challenges of marketing with a small team and a small budget. We'll look at ways to start from scratch or to reorganize yourself after a few failed attempts. We'll spend most of our time talking about the what and the why. I'm not going to dive too deep into the how behind some of these concepts. Instead, I'll point you to excellent courses here on lynda.com where you can expand further. My reasoning for that is because marketing is very specific to your business and your target market. I can't possibly know the exact nuances that you're faced with, so instead, I'll give you the education you need to discover those on your own, to build your foundation, and to identify the areas where you need to spend time learning the how after you've decided it's the approach for you.
So if you identify with everything I just said, let's dive right in.
- Why small business marketing is different
- Identifying your market
- Sizing up the competition
- Auditing your brand
- Selecting marketing channels
- Crafting your creative
- Getting professional marketing help
- Measuring your results