- At this point in time, if you believe crowd funding…is what you need, the best thing to do is to educate…yourself on the proven techniques…to a successful crowd funding campaign.…Because crowd funding is by nature…done through a large number of people, you won't be able…to convince them one by one to invest in your company,…and given the amount that they will be investing,…you shouldn't want to.…You can then rely on the traditional means of marketing…and communications targeted at large crowds.…
If you are not familiar with those techniques,…that's probably a good place to start.…Educate yourself on ways to communicate with your audience,…understand who they are, where they buy…similar products to yours,…and how effectively to speak to them.…You can start, for example, with educating yourself…on marketing techniques in general and start with marketing…fundamentals with Drew Boyd on lynda.com.…You can also read books on running crowd funding campaigns,…which will have a lot of the same marketing concepts,…and in particular, online marketing ones.…
Author
Released
11/27/2014- List three variables that will affect the source of capital you choose to fund your company.
- Identify the best strategy most entrepreneurs can use for finding capital and investors for their company.
- Name two elements an entrepreneur must consider when determining the amount of capital their business will need.
- Cite two details that should be included in a business plan to help investors become familiar with what they will be funding and the term of their investment.
- Explain what the JOBS Act did to facilitate crowdfunding for entrepreneurs.
- Summarize the typical characteristics of an angel investor.
Skill Level Intermediate
Duration
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Introduction
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Welcome44s
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1. Overview of Business Funding
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2. Raising Capital
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A common sequence of events2m 50s
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3. Making Initial Funding Determinations
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What is valuation?2m 40s
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Organizing milestones2m 46s
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4. Using Your Own Funds
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Limiting your liability2m 44s
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Using your own funds1m 26s
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5. Using Crowdfunding
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What is crowdfunding?2m 13s
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6. Borrowing from Friends and Family
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Securing investor debt4m 50s
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7. Using Angel Investors
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8. Using Venture-Capital Firms
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The investment phase2m 47s
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Cashing out2m 45s
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The VC mindset6m 25s
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Conclusion
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Video: Where to go from here: Using crowdfunding