Where to go from here: Using crowdfunding

- At this point in time, if you believe crowd funding…is what you need, the best thing to do is to educate…yourself on the proven techniques…to a successful crowd funding campaign.…Because crowd funding is by nature…done through a large number of people, you won't be able…to convince them one by one to invest in your company,…and given the amount that they will be investing,…you shouldn't want to.…You can then rely on the traditional means of marketing…and communications targeted at large crowds.…

If you are not familiar with those techniques,…that's probably a good place to start.…Educate yourself on ways to communicate with your audience,…understand who they are, where they buy…similar products to yours,…and how effectively to speak to them.…You can start, for example, with educating yourself…on marketing techniques in general and start with marketing…fundamentals with Drew Boyd on lynda.com.…You can also read books on running crowd funding campaigns,…which will have a lot of the same marketing concepts,…and in particular, online marketing ones.…