From the course: Sales: Business to Consumer Online Sales

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Where do I start with PPC?

Where do I start with PPC?

From the course: Sales: Business to Consumer Online Sales

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Where do I start with PPC?

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- The first step to PPC success lies in identifying the ideal keywords. You can do this by going to your analytics and finding the most popular keywords people are already using to find you. You can also make a list of keywords that you think might be best for reaching your target, then simply type them into a search engine. The search engine's autocomplete function should then create a dropdown list of the most popular search terms associated with the keyword that you just entered. You may find other keywords in the dropdown that may be even more ideal than your original entry. You can also do a simple search of the most popular keywords and phrases, and see if you can use keywords people are already searching for to drive more traffic to your site. Finding the right keywords for your PPC campaign can be time-consuming when you do it right, but identifying the correct keywords for any PPC campaign is the single most important component for ensuring PPC success. Next, determine how…

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