Join Dana Robinson for an in-depth discussion in this video What is trademark law?, part of Intellectual Property Fundamentals.
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One of the most common questions that I get is, what is a trademark? And what is a service mark? And what's the difference between these? What can I trademark? Trademark's pretty easy. Trademark is anything capable of distinguishing you as the source of a good or a product. So it, it can be a brand name, it can be a color, it can be a sound, it can be a smell, it can be the shape of something. You know when you walk into a Starbucks, even if you don't see the Starbucks name, from the colors, the layout, the theme.
You know when you're in an Apple store just by the way things are arranged and the windows and the tables. So, just about anything is capable, that's capable of distinguishing somebody or a company apart from others is capable of becoming a trademark. The most common trademarks are obvious. They're words. We have words like Panasonic, Kodak, Nike, Google, Amazon. These are household names and they're trademarks.
Trademark can also include slogans. Nike's slogan is Just Do It. There are lots of slogans that tell you something about the brand but are essentially unique in that they identify the source of the goods, so that you know when you see the slogan, oh, that's from that company.
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DISCLAIMER: This course is taught by an attorney and addresses US law concepts that may not apply in all countries. Neither LInkedIn nor the attorney teaching the course represents you and they are not giving legal advice. The information conveyed through this course is akin to a college or law school course; it is not intended to give legal advice, but instead to communicate basic information to help viewers understand the basics of intellectual property.
- What is intellectual property?
- What is a copyright?
- How long do copyrights last?
- Trademarking your brand
- Trademark infringement
- Patenting your ideas
- Defending trade secrets<br><br>
- The PMI Registered Education Provider logo is a registered mark of the Project Management Institute, Inc.