From the course: Sales: Business to Consumer Online Sales

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What is social media marketing?

What is social media marketing?

From the course: Sales: Business to Consumer Online Sales

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What is social media marketing?

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- Before we get started, we probably need to define what social media is because it isn't just Facebook, Twitter, Instagram or LinkedIn. Social media is generally defined as forms of electronic communication such as websites for social networking and microblogging through which users create online communities to share information, ideas, personal messages and other content like videos. So let's talk about social media and the different ways and places you have for delivering your content. First, what do we mean by social media marketing? In the simplest terms, social media marketing refers to using social media platforms like Facebook, LinkedIn, Google+ and YouTube to gain website traffic or attention for your brand. That would also include blogs and reviews but it's much more than that. Of the more than seven billion people on the planet, 3.7 billion are on the internet, 2.7 billion are active on social media and two and a half billion use their phones for social media and there are…

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