From the course: Sales: Business to Consumer Online Sales

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What are the secrets to content success?

What are the secrets to content success?

From the course: Sales: Business to Consumer Online Sales

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What are the secrets to content success?

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- Make no mistake about it. Bad design and poorly written copy are not merely useless and ineffective, they're actually detrimental to your business. Why? Because bad copy and design don't just reflect poorly on your brand. To the consumer engaging your content, they are your brand. So, as you go forward, make sure you know who your target personas are and that you're creating content that speaks to their buying brain, but there are also other strategies to consider that'll help improve your chances of creating content that drives results that you desire. After hearing Thoreau's call to simplify simplify, Emerson was said to have responded with, "One simplify would have sufficed." When it comes to online content, you have a very brief window of time to engage the buying brain and capture its attention with a message it will want to hang around to hear. It was Blaise Pascal who once wrote, "I would have written a shorter letter "but did not have the time." As you're probably beginning…

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