From the course: Sales: Business to Consumer Online Sales
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What are the secrets to PPC success?
From the course: Sales: Business to Consumer Online Sales
What are the secrets to PPC success?
- There are several keys to increasing the likelihood of your PPC success, and the first is to begin with a clear understanding of what PPC is best designed for. As mentioned earlier, PPC can be great in generating fast results by targeting the right people at the right time and in the right place. That makes PPC ideal for providing immediate and increased visibility to things like new campaigns, special offers, or special events. It can also be highly effective for quickly building awareness when you're launching a new product, a new product line or even a new company or brand. Simply put, PPC can be a valuable tool for driving traffic and awareness, but it can also be costly if you're not paying close attention, which beings us to another important key to PPC success: vigilance. PPC can be profitable and effective at increasing web traffic and conversions quickly, as long as you're monitoring your results on a regular basis. And if you can't monitor your PPC results regularly, get…
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