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What is a sales story?

What is a sales story?: Selling with Stories
What is a sales story?: Selling with Stories

Paul explains what a sales story is and what it is not, along with the six attributes real stories have. He distinguishes this from a traditional sales pitch or other types of narratives, and provides a real life example.

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Skill Level Beginner
1h 22m
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Skills covered in this course
Business Business Skills

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